Your mindset is one of the most underrated yet powerful keys to success. In fact, I believe it’s your most important asset.
Running your own business while juggling personal and family responsibilities can be overwhelming. Deadlines pile up, the to-do list never ends, and growing your business can feel like a never-ending battle. Trust me, I’ve been there. But the good news? A strong, resilient mindset is your best tool to navigate these challenges and come out stronger on the other side.
Mindset isn’t just about your thoughts—it’s about your beliefs, your attitude, your passion, and your habits.
Remember this: “Your mindset is the single biggest weapon you have – use it wisely.”
What Exactly is Mindset, and How Can It Help You Grow Your Business?
Mindset is essentially the way you think—the collection of thoughts and beliefs that shape your daily habits. These beliefs impact how you perceive the world, how you approach challenges, and ultimately, how you behave.
Your mind is divided into the conscious and unconscious. Interestingly, the unconscious mind takes up about 96% of your mental capacity! This is the part you want to work with.
Many of your core beliefs were formed in childhood. For example, if you were taught that “money doesn’t grow on trees,” you may carry that belief well into adulthood, potentially causing financial blocks. The good news is that these beliefs aren’t set in stone, and you can rewrite them. It’s never too late to shift your mindset.
Some people struggle with feelings of inadequacy, like “I’m not good enough.” Ever felt this after a tough client call? These negative feelings often stem from childhood experiences, but they don’t have to define you. With the right mindset, you can overcome them.
Now, let’s dive into some specific types of mindset and how you can use them to transform your business and your life.
Money Mindset
Your money mindset is your attitude toward finances, and it plays a huge role in your financial success. People with a fixed or negative money mindset often limit their earning potential because they don’t believe they deserve more or can charge what they’re worth. Sound familiar?
This mindset can stifle growth, both personally and in business. For example, if you believe you can’t charge more or ask for a pay rise, you’re unlikely to take the necessary actions to increase your income.
Outside of business, a fixed money mindset might keep you from investing in things that could save you time or reduce stress, like hiring help or outsourcing tasks.
Pro Tip: Consider working with a money mindset coach if this is a struggle for you. Also, try using money affirmations like, “I am financially abundant,” as part of your daily routine. The more you say it, the more your mind will start to believe it.
Self-Belief Mindset
Self-belief is crucial for success. Science shows that people with strong self-belief not only inspire confidence in themselves but also in others. But low self-belief can be a major barrier. Thoughts like, “What if I fail?” can paralyse you and stop you from moving forward.
Your unconscious mind plays a huge role in your self-belief. Right before you fall asleep, your mind enters a state where it is most receptive to new ideas. If you tell yourself, “I’m not good enough,” your mind will take that in. But if you fill your mind with positive, empowering thoughts, you’ll see a shift in your confidence.
Tip: Before bed, visualise achieving your goals. Picture the success you desire and imagine how it will feel. This practice can significantly boost your self-belief.
Growth Mindset
A growth mindset is the belief that your abilities and talents can be developed through hard work, learning, and perseverance. People with this mindset are more likely to embrace challenges, take risks, and improve over time.
I had to embrace a growth mindset in 2017 when my business plateaued. To scale and take on more clients, I had to grow my team—a terrifying prospect for a control freak like me. But because I believed in my ability to learn and grow, I took the leap. I hired a journalist and an assistant, and I’ve never looked back.
Without a growth mindset, you risk staying stuck, unable to improve, grow, or reach new heights.
How to Develop a Growth Mindset: Instead of thinking you can’t or saying “who am I to achieve that”, shift your mindset to “how can I”.
Why is Mindset So Important?
Mindset truly is everything. It’s the most powerful asset you can have, and it’s one of the best things you can invest in.
Mindset work is a continuous journey—I’m working on mine every single day. It impacts every area of my life: business, relationships, and most importantly, my relationship with myself.
As soon as you uncover one block, another may arise. But don’t stop. Keep working on yourself, because you can either be your own worst enemy or your best friend. Which will you choose?
When you fully believe in the power of mindset and have complete faith in yourself, you’ll realise that anything is possible.
And if you would love to start your mindset journey, check out my #1 best selling book Magnificent Mindset here:
